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Advertising All Around Us - MediaSmarts
Grades
5 to 8
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This lesson provided by MediaSmarts for grades 5 and 6 provides instruction in the different techniques employed by advertisers and the impact it has on students' daily lives. Download...more
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This lesson provided by MediaSmarts for grades 5 and 6 provides instruction in the different techniques employed by advertisers and the impact it has on students' daily lives. Download the lesson kit through the link to the PDF document. The activities focus on three concepts - media construct reality, representation, and audience.
tag(s): advertising (24), media literacy (102)
In the Classroom
Take the ideas and activities found in this lesson plan and enhance them with these lesson extensions. During the first activity, the author suggests taking the name of five products and giving a new humorous name. Take that idea further and ask students to design a print ad using Canva, reviewed here, and using the new product name. Ask students to include a slogan for the product along with imagery promoting the virtues of the item. The second lesson activity asks students to create a new ad to replace one that is boring and unimaginative. Ask students to create a video ad using Clipchamp, reviewed here, or another animated video creation tool. As an alternative, have students use Image Annotator, reviewed here, to create annotated images with links to text, videos, and more. As a final project, students create and plan their own ad. Extend learning by asking students to plan and implement a complete ad campaign, including print, video, and online advertising. Before planning their advertisements, ask students to share examples of effective advertising to an online collaboration tool like Padlet, reviewed here. Include links and images of effective advertising along with comments sharing ideas on why and how the ad works. Have students (or student groups) share their ad campaigns using a multimedia presentation tool like Wakelet, reviewed here. Include links to research, student-created projects, and more all within their Wakelet presentation.
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