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W
e l c o m e t o
What's
in a Logo?
Created
by: Dana Bennett
Subject: Middle School Computer Literacy
Duration: 1 week
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| Rationale |
As a teacher
of computer literacy, I find it quite empty to teach the functionality
of programs without content. My goal was to make a fun, educationally
sound, utility oriented lesson that could be used across the curriculum.
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| Objectives |
- The student
will be able to manipulate tools within a "draw" or "paint"
program.
- The student
will correctly compose an advertisement for an imaginary product.
- The student
will target an audience for their product and tailor their marketing
to that audience.
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| Materials |
- A Computer
(Mac or PC) with a basic graphics program and a basic word-processing
program. A printer is useful, but not necessary.
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| Procedure |
Day
1 - Brainstorming:
- The teacher
brings in (or has the student bring in) different ads for products
with logos (Nike, etc.) The class discusses why they would buy a
particular product due to the logo. The teacher then instructs the
students on the use of tools within the draw program and has the
students practice making familiar logos to them.
Day 2
- Continued Brainstorming:
- Either individually
or in small groups, the students are given an imaginary amount of
money to have to "develop" a multimillion dollar product
and advertising campaign. The students are given guidelines that
entail a product, its description, its targeted audience, a logo,
and an advertising slogan. During brainstorming, students draw and
conduct a class discussion (if time permits) on product viability.
Day 3
- Logo Creation:
- The teacher
reviews the use of the draw program tools and has the students create
a computer graphic of their logo. The students create 3 variations
of the logo. The students save their work and present it to the
class for discussion and informal evaluation.
Day 4
- Product Description:
- (This lesson
assumes that the students are already familiar with word-processing
functionalities) The students create a formal description of their
product using a word-processing program. The students also create
an advertisement that would be used in printed media along with
one that would be used in audio media. The students create a brochure
with the printed media incorporating their logo and text.
Day 5
- Unveiling the product:
- The students
present the printed form of their product advertisements to the
class along with audio scripts of commercials. The students justify
the targeted audience, and the class formally evaluates each other
using a likard scale on key components. Conclusion remarks by teacher
and informal class discussion of activity follows.
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| Evaluation |
- Teacher checklist
for required components: (Rubric) Graphic Logo, Printed Advertisement,
Brochure, Script for commercial.
- Formal Class
peer evaluation (likard scale format)
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 Download
the Adobe Acrobat version of this lesson.
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