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Admongo - U.S. Federal Trade Commission

Grades
3 to 8
2 Favorites 0  Comments
 
Learn all about advertising's methods and tricks by playing this interactive activity. You will learn about types of ads and how they try to change your behavior. Learn who pays ...more
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Learn all about advertising's methods and tricks by playing this interactive activity. You will learn about types of ads and how they try to change your behavior. Learn who pays for them and learn to stop and think about how ads all around us seek to change our behavior. The site includes information for parents and teachers, as well. There is also a related curriculum. Look for the small links near the bottom of the screen. Creating a username and password allows you to save your place in the game and return to continue later.

tag(s): advertising (33), propaganda (11)

In the Classroom

To play the game: Though a login is available, it is not needed to play the game. Choose a character and features as well as a username and password. Follow the on screen directions to find ads in various places outside and within the home. Find the ads, answer the questions, and even collect coins along the way. Consider using the game as a precursor to discussions about advertising. encourage students to record what they notice as they move through the levels to identify the reasons for the creation of an ad campaign and why these are so effective. Follow up with additional discussions and activities that look at various ads past and present (past tobacco ads such as those using doctors are a really great start.) Assign additional assignments such as assigning watching TV or listening to the radio or taking a road trip. Really, there is a purpose. Require that students find several ads for analysis. For high school biology, have them find food related ads or food use in shows and movies to discuss reasoning for the advertisement.

Introduce the game on an interactive whiteboard or projector if you must, but most students will immediately guess how to navigate and collect coins, points, etc. as they move about and hear/read about advertising. Save your sanity by providing headphones or turning off the music! Young or weak readers might benefit from having a reading buddy partner.
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