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Google Trends - Google
Grades
6 to 12
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Want a concrete indicator of public curiosity and concerns from the source they use most? Try Google Trends (formerly known as Google Zeitgeist). This simple tool tells what people...more
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Want a concrete indicator of public curiosity and concerns from the source they use most? Try Google Trends (formerly known as Google Zeitgeist). This simple tool tells what people are searching most on Google (country by country), correlating it to the news and other major dates. Click on the year trends to view all of them and click on those of interest to you. Or scroll down the landing page instead to see the big headline makers of the year. For example, use the 2008 summary to see the spikes in certain Google searches connected with events during the 2008 U.S. political campaigns. Get a quick snapshot of popular culture "hot topics" or personal concerns during tough economic times, simple by seeing what people are searching on Google. If you are trying to build world-awareness and 21st century learners in your classroom, keep Google Trends handy to spark discussion and curiosity.
In the Classroom
Teachers of gifted will want to share this as a must-read site, but all students would benefit from hypothesizing about the world trends that generate Google searches. Share this resource on your teacher web page or classroom computer for handy access. As you discuss current events, government, politics, of even consumer behavior, use Zeitgeist to ask questions: Why are people searching this now? What did people in other countries search while Americans were focused on Sarah Palin or bank bailouts? Show a Trends listing on your projector or interactive whiteboard and simply ask the question: Why? Challenge students to discuss possible reasons for what they see in small groups or in blog posts. Use a Trends finding as a prompt for a debate or essay in English class. Use the trends as indicators of consumer behavior for discussions in business or FCS classes. Use search wordings from other countries in your world language classes to sharpen awareness of cultural differences and similarities.Just ask WHY? and watch your students leap to higher level thinking as you challenge them to prove it with other findings from the web or research.
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